Hôtel Magique is a brand and community dedicated to spreading Magique, seamlessly blended with the allure of hotel life. Inspired by our passion for travel and love of hotels, collections are created and curated like souvenirs from an imaginary hotel. From art prints for the lobby to buffet tableware, luxurious bed linen, and logo merchandise in the souvenir shop – Hôtel Magique lets you add that pampering hotel feel with an Ambiance-de-Magique to everyday life.
Bali-based Dutch creative Milou Neelen lent her creative vision to
fashion brands and magazines, for many years. One day, she mused
how to give her then-Amsterdam apartment a hotel feel. On a big sheet of momi paper, she painted ‘Hôtel Magique—Open Crazy Late.’ This marked the beginning of the brand, gradually building on the idea of an imaginary destination, making every day feel like a holiday.
During the process of building the brand, Magique-related quotes came to mind: ‘You are Magique’, and ‘Never Underestimate the Power of Magique’ – perfect quotes for lobby art at Milou's dream state Hôtel Magique. "Envisioning Hôtel Magique is my ultimate source of inspiration—it can be anywhere in the world, and can look and feel however you want it to. It's my reminder to dream big and helps me design collections inspired by different destinations, beyond trends."
After creating the art for many of the brand’s collections, Milou now invites artists globally to envision and create from their own Magique universe, growing a community and platform for Magique Makers worldwide.
