Welcome to Hôtel Magique
This isn’t just a brand. It’s a hotel made of paper, pigment, dreams, and magique. And you’re holding the key.
Inspired by our passion for travel and love of hotels, we create and curate products and collections like souvenirs from an imaginary hotel. From art prints for the lobby to buffet tableware, luxurious bed linen, and logo merchandise in the souvenir shop — Hôtel Magique brings that pampering hotel feel with an ambiance-de-magique home.
Dedicated to spreading magique, with the allure of hotel life.
Founder: Milou Neelen
Milou Neelen is the founder and creative force behind Hôtel Magique, blending imagination, creativity, and purpose. One day, the Bali-based Dutch creative mused how to give her then-Amsterdam apartment a hotel feel. On a large sheet of golden Japanese momi paper, she painted ‘Hôtel Magique — Open Crazy Late.’ This marked the beginning of the brand, gradually building on the idea of an imaginary destination, making every day feel like a holiday.
Milou Neelen: "Before launching Hôtel Magique, every time I sat down to design, I envisioned a dream hotel. From the interior and its surroundings to the art on the walls, the hotel staff, and its guests — I entered a magique state of mind. This vision still guides everything I create today. Whether it’s an artwork, a product, or a new concept, I begin each idea from that same imagined place: Hôtel Magique.
What I find even more inspiring is inviting other artists and creatives to step into their Hôtel Magique, and share that world with us. It has become a way of creating, dreaming, and living that we now share with artists, collaborators, and everyone we work with."
The 'Big Apple' Heart Logo
Milou Neelen: "I’ve always had a big love for the Big Apple. Even just walking its streets would give me a sense of magique. Shortly after launching Hôtel Magique in 2016, the printer I worked with told me he was running the New York Marathon to raise money for Run For Life. He asked if I’d create a limited edition art print to help support the fundraiser. I designed two art prints inspired by the city and the runners, and during that process, I kept returning to this little apple heart. It felt like the perfect symbol — a logo born from love for New York, and a reminder of love, peace, and magique.
Always believe something Magique is about to happen
Philosophy
More than just a brand, Hôtel Magique creates and curates art and products that serve as daily reminders that magique is all around. It’s a philosophy rooted in creativity, curiosity, connection, and magique. And we are excited to have you as a guest.
Thank you for visiting Hôtel Magique. You are Magique.
