Welcome to Hôtel Magique
Inspired by our passion for travel and love of hotels, Hôtel Magique's collections are created and curated like souvenirs from an imaginary hotel. From art prints for the lobby to buffet tableware, luxurious bed linen, and logo merchandise in the souvenir shop—Hôtel Magique lets you add that pampering hotel feel with an ambiance-de-magique to everyday life.
Dedicated to spreading magique, with the allure of hotel life.
Founder
Milou Neelen is the founder and creative force behind Hôtel Magique, blending imagination, creativity, and purpose. One day, the Bali-based Dutch creative mused how to give her then-Amsterdam apartment a hotel feel. On a large sheet of golden Japanese momi paper, she painted ‘Hôtel Magique—Open Crazy Late.’ This marked the beginning of the brand, gradually building on the idea of an imaginary destination, making every day feel like a holiday.
Milou Neelen: "Before launching Hôtel Magique, every time I sat down to design, I envisioned a dream hotel. From the interior and its surroundings to the art on the walls, the hotel staff, and its guests—I entered a magique state of mind. This vision still guides everything I create today. Whether it’s an artwork, a product, or a new concept, I begin each idea from that same imagined place—Hôtel Magique.
What I find even more inspiring is seeing other artists and creatives step into their own Hôtel Magique—and share that world with us. It has become a way of creating, dreaming, and living that we now share with artists, collaborators, and everyone who brings a little more magique to life."
Always believe something magique is about to happen.
