Photography by Anna Pihan.

When I started Hôtel Magique ten years ago, I wanted to express my belief in the importance of magique - that universal sense of wonder, curiosity, and possibility found in nature, art, and human connection. From there, Hôtel Magique grew into a global brand and online store around a non-existing destination, with art prints when they were still being called posters (found mainly in museum shops back then), and hotel souvenirs when most hotels didn’t yet have a curated shop.

I’m so proud of what Hôtel Magique has become, a hotel not to sleep in - but to dream in, but as the brand grew, the constant demand of e-commerce left little room for play - and creativity and magique thrive on play.

As we mark ten years of Hôtel Magique, we are making space for long-shelved ideas, new collaborations, and new ways to spread magique.

We are closing this chapter with a final sale - the final pieces from our main collection, before it is archived.

Enjoy 50% off on art prints and hotel souvenirs, automatically applied at checkout.

The Artist Suite will also be closing at the end of April - a last chance to collect original works currently on view.

— Milou Neelen, Founder of Hôtel Magique