When I started Hôtel Magique this December ten years ago, I wanted to express my belief in the importance of magique - that universal sense of wonder, curiosity, and possibility found in nature, art, and human connection. From there, Hôtel Magique grew into a global brand and online store around a non-existing destination, with art prints when they were still being called posters (found mainly in museum shops back then), and hotel souvenirs when most hotels didn’t yet have a curated shop.

I’m so proud that Hôtel Magique has grown into what it is today - not just for me, but for many of you around the world. But as Hôtel Magique grew, the constant demand of e-commerce left little room for play, and creativity and magique thrive on play.

Almost ten years in, we're making space to explore new ways magique can live - beyond the constant demand of e-commerce and closer to where creativity flows. So I’ve decided to transform our webshop as we know it today, clearing out the main collection to dream up long-shelved ideas and new adventures.

This sale is your last chance to collect before the main collection is archived. The Artist Suite will remain open, and collaborations, limited editions, and other magique projects - including the upcoming artist residency at Hotel BonSol - will continue to open new corners of Hôtel Magique. But first, sale!

— Milou Neelen, Founder of Hôtel Magique